Nov 24, 2020
Boeing’s lead 737 MAX crisis spokesman Gordon Johndroe, vice president of global media relations and public affairs, spoke during a PRSA webinar and Jeff shared some of the take-aways, including Gordon’s #1 crisis communications tip: keep calm, get the facts and then proceed with a combination of accuracy and speed. Gordon plays a central role in Boeing’s response to the historic 737 MAX airplane crisis, so he brings real experience to this topic. As the company’s media relations leader, he regularly engages with the CEO, legal, finance, Boeing Commercial Airplanes, the company’s Washington, D.C. office, government regulators and journalists to shape narratives that resonate with key audiences worldwide. This episode wasn’t all crashes and crises. Charlie gave another update on the new M Street studio and Jeff shared a Thanksgiving story he wrote about having dinner (as a guest) at the Delaware County (Ohio) Jail during his first newspaper job at the Delaware Gazette.