Dec 29, 2020
A new report on podcast “super listeners” is out. Jeff and Charlie attended the webinar on the results by Edison Research, Ad Results Media and PodcastOne and shared what they heard, much of it not surprising as podcasting continues with slow but steady advances and is now considered mainstream. Super listeners average 10.5 hours per week (up from 9.8 hours last year) and pay more attention to podcast ads when they are read by the host. The guys also talk about the “unreachables,” who prefer on-demand and device-driven content (such as podcasts).