Nov 24, 2020
Boeing’s lead 737 MAX crisis spokesman Gordon Johndroe, vice president of global media relations and public affairs, spoke during a PRSA webinar and Jeff shared some of the take-aways, including Gordon’s #1 crisis communications tip: keep calm, get the facts and then proceed with a combination of accuracy and speed....
Nov 17, 2020
The 2021 Social Media Trends Report by HubSpot and Talkwalker is out, and while it includes multiple TikTok mentions, two predictions stood out for Jeff. The report says to expect to see a rise in newsletters and podcasts – a return to “old-school marketing” – as brands shift to a simpler way of engaging...
Nov 10, 2020
Jeff headed a panel discussion at the #MACsummit on trends in content marketing and it boils down to this: the best content delivers the human side of your brand. No one wants to be sold to. Instead, show authenticity, foster connection and share your purpose. Thanks to co-presenters Kipp Monroe, VE and...
Nov 3, 2020
We need to be on guard against attempts to influence us with messaging trickery, much of it orchestrated from abroad. In this episode, the guys dive into the topic of “Dark PR,” based on a session by that name offered by the National Press Club. Takeaways from the presenters: regulating the algorithms will be key;...