Feb 23, 2021
Jeff talked about an article in Esquire, written by Columbus PR pro Michelle Garrett, who makes the point that “when a journalist gets intrigued about a business, one of the first things they may do is check it out on social media.” Whatever they find - or don’t find - on social media has an impact on what is (or...
Feb 16, 2021
In the aftermath of last summer’s racial unrest and the recent election results in Georgia, understanding the African American news audience is more crucial than ever. The Black Press, which has been a key news and information outlet in America for nearly 200 years, is once again being rediscovered as an essential...
Feb 9, 2021
Yes, that’s what op-ed stands for! Jeff shared the latest thinking on op-eds, thanks to a National Press Club webinar he attended featuring op-ed experts Sam Ryan and Robby Schrum of Keybridge Communications. Takeaways included “don’t yell” and “don’t be boring.” Listen for more! Also, Charlie did the show...
Feb 2, 2021
Jeff and Charlie welcomed a special guest, someone who we hope becomes a regular, Brittany Alexandra! Brittany knows social, so we really got into the latest and hit on topics such as Clubhouse, how to reinvent yourself on social media, the power of Instagram and its algorithm and best ways to promote podcasts. Also...